Wednesday, 31 March 2010
Credit Card Merchant Account Services
Basically, the premise of using credit card merchant account services works like this. You find a trusted lender with experience in merchant accounts. You might even want to check with customers at some of the lending institutions to see if they are satisfied with their merchant account services. You also can find online testimonials, although these may be biased when situated at the Websites of various lenders. You could visit chat rooms devoted to topics like this one that are sure to be discussed among entrepreneurs or start-up business owners. After getting objective feedback on several possible lenders, you can choose the one that seems like the best bet for your company.
It is a simple process to apply for credit card merchant account services. After reducing your possible underwriters to three or four after searching the Internet or checking with colleagues, it then becomes a matter of comparing and contrasting benefits with fees. Some companies are so well known that they can afford to charge more for their merchant account services. Others have recently added this option, so they might reduce, avoid, or omit certain fees in order to get your business. However, you may have to pay these fees after the first year or another type of trial period. Read all the terms carefully so that you understand how the account works, how much it costs, and what the potential glitches might be. Contact the lender with any questions or uncertainties before applying for an account. Then, when approved, you should feel confident that you have made a good investment.
Obtaining credit card merchant account services will let you accept credit card payments from your customers in a variety of ways. If you own or operate a store, for example, they can pay onsite with a credit card processor that you can plug into a wall outlet. But if you deliver goods or services to homes or businesses, you may want to take along a wireless credit card processor. Depending on how your customers like to pay and the level of involvement you want to pursue, you can add a pager and an e-check or debit processor right away or later on, depending on equipment cost and your need.
Being approved for a merchant services account will help you expand the way you do business. Many consumers prefer to pay by credit card, so accepting payments via this method will attract that segment of buyers and increase your volume of sales. Soon your profit margins should increase as well. Start thinking now about adding credit card merchant account services to your business.
Tuesday, 30 March 2010
Credit - Over the Limit
This can happen a lot easier than you might expect. In the above example, you may have recently "paid at the pump." Oftentimes a gas station charges your card only $1 at the point-of-purchase and applies the remainder of the charge to your card later that day (or the next day). Let's say you had $17 in gas that you forgot about. That would reduce your available credit to $3 ($19 - $17 + $1 for the refunding of the temporary charge). Then when you bought two $2.50 drinks, you pushed your balance to $502, exceeding your credit limit by $2, and receiving a whopping $29 fine. It happens all the time.
The real question should be, "Why do credit card companies let this happen?" After all, couldn't they just reject your card at the coffeehouse? The gas station reserves the funds on your card even before it charges them, so shouldn't you not be able to buy the coffee and go over your credit limit? It depends. Some people would find this embarrassing fate more horrible than the $29 over-limit fee, particularly if the second coffee was for a romantic interest or client. But the reality is that credit card companies exist in the world to make money. There's nothing wrong with that, but you need to be aware of the fees and expenses associated with your card and do your best to avoid them. Tips for Avoiding Over-Limit Fees
1. Use a separate card for your gas purchases. Since "pay at the pump" can distort your true balance, it is wise to use one card exclusively for gas. This can be an actual gas card or just a regular card card that you designate as your own gas card. It might be okay to have some recurring charges (cable bill, subscription charges, etc.) also on the card, but don't use it to make "discretionary" purchases. If you have $200 of recurring charges on your card and you typically spend $80 a month on gas, this means you'll only need a card with a $300 limit. Then again, $500 would be better for a little cushion in case you spend more on gas - either because you take a trip or because gas prices to through the roof!
2. Check your balance on a daily basis. If you maximize the benefits of your credit cards by nearly maxing them out each month and then paying off the balance in full, then you need to spend a little more time making sure managing your cards. Check your balance online every day and look at the itemized charges. Sometimes charges don't show up right away, so be on the lookout for anything that's missing. And if you do use your card for gas, make sure you keep your gas receipts so you know how much you really spent when your statement still says "$1."
The Real Cost of Exceeding Your Limit
No one likes paying $29 extra for a couple of coffees, but the even greater cost of going over your credit limit is the damage it does to your credit. Many card companies begin charging you the maximum interest after just one overage - and not the card you went over on. An entirely unrelated company might also jack up your interest rate, even though you've always paid your bills on time with them, so do everything you can to avoid going over.
Credit cards are wonderful tools, but they come with serious responsibilities. You should be using a credit card to your advantage - whether that means getting an interest-free loan every month by paying your balance off in full, or just the simple security and satisfaction that having extra buying power at your fingertips can bring. But when you start paying $29 fees and higher interest, you are letting the powerful tool wield itself against you. Be a smart consumer, but also check the over-limit fees and practices of cards before you sign up for them. No one intends on exceeding their credit limit, but it does happen to most people, so be aware!
Sincerely,
James
Monday, 29 March 2010
Creative Ways to Make Money Fast Online
Use Your Skills to Create a Service
If you have a special skill that can benefit others, turn this skill into a home business. You can make money at home doing what you do best, whether it's motivational speaking, consulting, marketing, writing, making crafts, sewing, painting, cooking, or parenting. You can develop your own niche product and promote it online through your own website, affiliate marketing, and even online auctions.
You might ask, "How do you do this quickly?" You can start a website fast as long as the site doesn't require complicated programming and ordering systems. You can set up small, one-page or five-page websites in a matter of hours with some software programs. Once your website is ready to sell, you'll need to promote it through free and paid search engines, content marketing, press releases, online ads, e-newsletter ads, and perhaps even off-line avenues. While you're building your business, you can still sell items or services through online auctions to get immediate exposure.
MLM and Network Marketing
Another way to make money fast is to sign on with an MLM (multi-level marketing) company and begin networking with others. This type of business opportunity works really well online because you can enter a proven system and promote the program without leaving your home. It's easier than ever to promote these types of programs online. The good thing about these programs is you can learn from experienced members that are already making money. It allows you to make money now using their knowledge instead of waiting to learn it all on your own.
Help Others Start a Business Online
You can also make fast money by helping others start an online home business. You can sell products, e-books, and software to help others learn how to get started. There are thousands of people every day looking for that perfect business online. They are seeking ways to make money on the Net - just like you! When you provide services to help them realize their dreams, you will earn a profit in the process. And this type of business can be very rewarding as you see others succeed.
Some software programs that are popular in this field are affiliate software, e-mail follow-up software, motivational CDs, e-books about making money, home business tips, website creation software, and so forth.
Make Money with Your Computer through Freelance Bid Sites
If you're happy with a home business in which you work a set number of hours or complete projects for others, you can easily make money at home through freelance bid sites. There are thousands of companies looking for skilled persons in fields such as data entry, medical billing or transcription, coding, writing, web design, graphic design, and accounting. You can use your skills to earn a living from home while still being your own boss as a freelancer.
With any new home business, expect to work hard if you want to make money fast. Every business requires careful study and a daily effort to make it work. Use these simple, but lucrative ideas to make money fast with an online business today!
Sunday, 28 March 2010
Creative Business Opportunity Ideas for Work-at-Home Moms
The mom who wants to make money at home has the ability to set her own schedule and work as much as she wants. If you are only interested in part-time work, then you can regulate the time spent on your home business. If you want to quit an outside job and work full-time at home, the option is your choice.
Find a Business Opportunity
There are numerous business opportunities for someone who wants to work at home. Some work-at-home moms choose an enterprise based on their own interests. Others choose to work for someone else and provide services needed. There are directories on the Internet to help you find the right company for you.
There are many companies that need help with clerical and computer work. You can also make money at home by doing phone polls, processing insurance claims and doing background checks. There are many companies that need products assembled at home, which could help you to get started in a home business of your own. Also, check with "work-at-home mom" websites for great tips, job resources, and helpful advice.
Be Your Own Boss
If you have a unique product or service to offer, you can open your own business web page. There are websites on the Internet to help you get started and many are free. This is an excellent business opportunity to get your products where the public will find them. With a website, you can still be your own boss and put as much time into the business as you want.
Some moms do not have the time or desire to promote their own products or services. Many have tried MLM and network marketing ventures and come away disillusioned. They may not want to sell products and deal with customers. In these cases, finding a good company that will train and support you is very important. Also, there are companies now that do the selling for you. They provide a phone staff to answer sales calls and close the sales. Some companies will even help you promote the business.
Benefit from Your Home Business
Instead of investing a large sum of your money in a business opportunity, find a company that allows you to enter at various levels where you can work up to higher levels. Instead of you having the burden of making all the sales and doing the support work, it is to your advantage to work with a company that helps you in your business. Doing so will allow you to keep a healthy balance between work and home life.
If you don't want high pressure and stressful goals, find a business opportunity that suits your interests and objectives. If you want to make money to live on or need something to do to fill your time, start looking now for the home business that will fulfill your hopes and dreams.
Saturday, 27 March 2010
Creating the Ultimate Cover Letter
While the color white is almost always used, other acceptable colors include light beige. The cover letter should always be typed on a high quality typewriter, and if you are using a computer, it should be printed out on a printer which is laser based. Using an old typewriter or dot matrix printer will reduce the quality of your resume, even if it is well written. It is also important to make sure your cover letters are never produced in mass. Each one should be unique, and should target the specific company to which you are applying for employment.
It is also important to make sure you use the correct format. For most tasks, the best format is the business correspondence cover letter. If you're not sure what it looks like, you can go online to look at different examples. These examples can give you ideas for how you want your cover letters to be designed. When you send your cover letter to a potential employee, if it is impersonal, it will likely be thrown in the trash. Anyone can mass produce a cover letter or resume. Taking the time to tailor you work towards a specific individual will impress them, and they will be much more likely to look over your resume.
Make sure you learn the name of the person or organization that you're sending your cover letter to. The name must always be spelled correctly. If you have had a good interview with a company, and you send a follow up letter with incorrect spelling, it can ruin your chances of getting hired. When you write your letter, explain how you learned of the company and why you are interested in working for them. You should also explain what type of position you're interested in.
The next thing you want to do is to demonstrate your qualifications for the job. It is best to write two powerful sentences explaining why you have the necessary skills to perform the job you're interested in. After this you will want to let the potential employer know that your resume is enclosed. It is also important to make sure you don't end the letter incorrectly. Many people make the mistake of providing their number and asking the potential employer to call them if they're interested.
A better way to end the letter is by giving the potential employer your number and informing them that you will be calling them. What this does is tell the employer you are persistent, and will take the initiative. It says you will continue contacting them until you get a response. This is the type of impression you want to make.
Friday, 26 March 2010
Creating Professional Proposals
Thursday, 25 March 2010
Creating Customer Value In Your Proposals
In a smaller sale, especially with products it is often easy to list benefits, but with larger proposals you will have to search harder to understand the client’s business problem and explain the benefits of your solution – that is, how effectively and efficiently your solution solves their business problem.
Your solution should demonstrate not only value in price, but in the services that you offer. Value is the balance of cost versus benefit, therefore you need to be explicit in highlighting the benefits to the client.
Often when a contract has been lost, the client will tell you that you were too expensive – but no-one ever gets told that they won because they were the cheapest. It is the best solution that usually wins, the one that offers the best benefits. This may be the most expensive solution, but it still may offer the best value.
So how do you create customer value? Firstly you need to take time to understand the customer’s needs. When you receive an Invitation to Tender, get back to the client immediately with questions. Call them. Ask for a meeting. You may have been involved with the client pre-tender and have an understanding of their business.
You must be able to demonstrate an understanding of their business need in order to demonstrate that your solution will deliver the required benefits.
When writing your proposal, use content tailored towards the client and their business problem. We all copy re-usable text, or boilerplate in proposals – but customise it to the client. Include their name, especially in the executive summary. Let them know that the proposal is about them, not about you.
Directly address your customer’s issues and offer persuasive ideas with distinct solution benefits and support your arguments with evidence. When have you delivered a similar service or solution in the past? How did that client benefit? Demonstrate your ability to deliver on your promise.
Make sure a value proposition is clearly laid out and easy to understand. Can you include a return on investment model for the client? If so do it you are showing the client you understand how to save their business money.
Wednesday, 24 March 2010
Creating a Business Strategy
No matter what kind of business you have -- whether you sell products or a service, as the saying goes, "if you fail to plan, then you're really planning to fail."
Creating a strategy can mean the difference between you working 60 to 80 hours a week all year long -- and then breaking even, or worse, losing money.
On the other hand, many successful entrepreneurs who have a strategy work fewer hours and make piles of money -- and they usually attribute their success to having a strategic plan and following it.
So what is strategic business management? Very simply, it's the process of defining the goals and objectives for your business, creating an action plan so you can reach them and then following the plan.
How do you create a strategic plan for you business?
1. First, know what your vision for your company is. If there were no barriers, nothing stopping you from taking your company as far as you could -- what would that look like?
2. Next, what are your company's core operating values? What are its guiding principles? In other words, why are you in business and how do you do business?
3. Now create a 3 to 5 year plan. Your long-term plan is based on the broad objectives that will help you get from where you are now, to where you want to be.
4. Develop a plan for this year. These are the specific objectives you plan to accomplish this year that will lead you closer to your long-term goals. Remember to be "SMART" when setting your annual goals (Specific, Measurable, Attainable, Realistic, Time-oriented). Include a list of the barriers that are stopping you from getting where you want to go. Figure out what resources you've already got, and what resources you need to get you past those barriers. And then create an action plan that clearly lays out how you will achieve your goals. Involve key employees with this part of the planning process.
5. Create a set of milestones or benchmarks. This is very important, so that you can measure your progress.
6. Share the plan with your employees, and anyone else who will be involved in the process. Your annual strategy is the roadmap that will make sure everyone ends up at the same destination -- but to be effective, everyone needs the same map!
7. Put the plan into action. Now that you have the roadmap, it's time to begin the journey.
8. Check your progress. Just like any trip, you need to check the map every now and then; to be sure you're still on the right road. If something isn't working, the sooner you figure it out and make the necessary adjustments, the sooner you'll be back on track.
9. Follow the same cycle next year. (Dream, Plan, Act, Check).
Creating a business strategy and following it will ensure that you enjoy the journey as much as getting to your final destination.
Tuesday, 23 March 2010
Create Your Own Shopping Mall and Work from Home
Because the amount of money consumers spend online is at an all-time high, one of the best businesses you can launch is an online shopping mall. While this seems counterintuitive - after all, where are you going to store all of the inventory? - many people are finding extraordinary success in selling online.
What's the secret? It's actually pretty simple. You just need to find a supplier who will give you access to products that you can sell online, and then who will do the shipping for you. In other words, you don't have to stock inventory, you don't have to deal with packaging and shipping; you just need to sell the products. Ideally, the company you partner with should have 200,000 or more products from which you can choose. When you have access to that kind of inventory, you can become an eBay power seller or a star Amazon trader in no time at all.
When you're looking for a company with which to partner, find one that has at least three different plans. One might be an auction plan, with a one-time set up charge and no monthly fees. You should have access to low wholesale prices and all of the company's products, with no minimum order.
Another option might be a website plan where you get your own website pre-loaded with all of the products, where you can customize your website, and where no merchant account is required. A third option might be a website and auction plan where you can have the best of both worlds, and where you get a free domain and a free email account.
Beyond the plan options, you should look for a company with no monthly fees, that offers free order fulfillment, and that will dropship every product you sell directly to your customer. In other words, you should be able to have a turnkey shopping mall that you can administer from home. All you need is a computer.
As for the types of products you sell, there are virtually no limits. The best partnering companies offer hundreds of thousands of products in categories like apparel, computers, electronics, health and beauty, home and garden, jewelry, toys and games, and so forth. Typically, an online shopping mall that offers a wide variety of products is more successful than one that offers a small selection.
Starting a home based business can be incredibly satisfying, as well as financially rewarding. The secret lies in partnering with the right company.
Monday, 22 March 2010
Create Unlimited Cash with Your Travel Business
Unfortunately, this $8.5 trillion industry is not without fault. Fuel costs and other factors have taken a toll on travel prices, but can actually benefit your business. If you're already in the travel business or thinking of starting a travel venture, now may be the best time ever to cash in on what seems to be a disadvantage to many travelers. Since everyone loves travel (even when it is expensive), you can create unlimited cash while helping others take their dream vacation for fewer dollars.
Unlimited Travel Opportunities
If you've always loved to travel and want to help others plan their vacations, there are unlimited travel opportunities to help you start a travel business. With a travel business, you not only create unlimited cash for your own income, but you can also plan unlimited vacations of your own with a tremendous discount. Then, you can use your own travel experiences to help others find the perfect vacation. You can also offer the discounts to your family and friends.
With some travel business models, you can sign on to be a travel representative (not an agent) and offer the travel packages at a discount with huge commissions paid out directly to you. And the real advantage of these types of opportunities is you can usually sign others up to sell travel packages as well. You will receive instant profits when they sign on as well as when they sell vacation packages to others. It's a great way to travel to exotic places while earning unlimited cash through your very own travel business.
How to Sell Travel Packages
There are a number of ways to realize your dreams with a travel business. You can use the Web, magazines, or classifieds to target niche markets in the travel industry. For example, target people who want to visit a certain country or city. You can target families or honeymooners. You can target business travelers. With a website, you can add unlimited travel articles to your website to attract readers who are interested in visiting certain places around the world. You can also create a travel newsletter or e-zine to capture the e-mails of your site visitors. The travel industry is broad, so the more targeted your marketing efforts, the faster your business will grow.
How to Offer the Opportunity to Others
You'd be surprised at how many people would love to start a travel business, but don't know how or where to start. Once you gain some experience in your travel business, you'll be able to offer tips and helpful resources for others who want to do the same. Also, don't ignore those who are seeking "any" business opportunity. Many people want to work from home, but aren't sure what type of business to try. You can educate them about starting a travel business, and build their confidence to try it out. Be a motivator and a helper, and you'll soon see tremendous results!
Each time you travel, write down key points and attractions of the places you visit. Offer articles about first-hand travel experiences on your website along with photos. Detail how much the total trip cost (with your company's discount) and the fun things you did while there. Putting together travel editorials such as these can become your own personal testimonial to those who are considering the opportunity.
When you sign on for a travel business opportunity, be sure to consider the amount of commission being offered, how much you will need to invest to get started, and how easy it will be to promote the business. Can you promote the business online? Does the company provide a website for you? Can you add content and photos to your website for your own marketing efforts? Does the company offer unlimited vacations at discounted prices? These are key factors in earning unlimited cash while doing something you enjoy!
Sunday, 21 March 2010
Create More Sale Opportunities with Two Simple Ideas
The question becomes: How do you keep your promotional advertising and unique marketing items out of the trash and on the desk? The answer is simple: use creative and appropriate methods to get recognized.
Sales is really about the ability to think quickly, be flexible, creative and innovation. Regardless of what some people may believe, marketing is a huge part of the sales process. If you want to stand apart from the competition, you need to do more than sell products. You need to know how to get your foot in the door. To get your foot in the door you have to market. However, it also means making sure you have the right door and a plan for keeping your foot there.
Selling is also about taking stock of your market, your prospective customer, and yourself before you even go a-knocking. It is about knowing you are doing the right thing for the right reasons.
Selling is truly an art. It is not just about getting the business. It is knowing you are making a difference in the lives of others with the product or service you provide. It is being of service to others, loving what you do and having fun while you do it.
Following are two fun ideas from the book, “101 Ways to Get Your Foot in the Door.”
Growing Solutions
A lot of selling is about assisting prospects during periods of growth.
The gift of a live plant is a great way to get your foot in the door. Most everyone appreciates plants. They bring life into a dull space and provide beauty as well. You’d be hard pushed to find a prospect who will deep-six your gift of a plant.
You can play on the words “growth” and “growing” while sending a gift that will stay in the office and on the prospect’s desk.
Along with your card include a note that reads:
-We are interested in helping during this rapid period of growth.
-Is your business growing to the point that you need our service?
-We’d love to help you grow.
-Instructions for growth: Water once a day and call us at ______.
-Congratulations on your growth.”
Don’t be stingy if you’re going to do this. Buy a big healthy plant and have it professionally potted and delivered. The presentation and delivery are as important as the clever play on words.
New Company in Town
A great way to get your foot in the door is to be helpful long before you knock on it. When a new company hits town send them a “My Favorites” list that refers them to the best people, places, and professionals in town.
Make sure these are reputable companies and individuals who offer quality products and services. If there is a specific contact, include that person’s name and number.
A - My Favorites - list could include:
-Chambers of Commerce
-Conference centers
-Consultants
-Florist
-Local associations and contact numbers
-Local printer
-Media contacts
-Restaurants (think about including a take-out menu)
-Office supply store
-Places of interest
-Travel agents
Remember to include yourself and your services!
Once they receive your list, follow up and ask if you can be of assistance in any way. The Law of Reciprocity is a strong one!
The ideas for getting your foot in the door are endless. Again, all it takes is making sure you have the right door, you are appropriately creative, you believe in your product or service, and you are willing to take a risk.
Saturday, 20 March 2010
Create Long-Lasting Wealth with Simple Home Business Solutions
"Don't Reinvent the Wheel"
You've probably heard the old saying, "Don't reinvent the wheel." Most frustration in business comes from trying to create something new - a new product, new service, or even a new way of doing things. The good news is you don't have to create anything new. With an online business, it's very easy to sign up with others and sell their products for a commission. Most companies are glad to pay you to promote their products. It saves them time and money.
There are millions of products and services online that are just "itching" for more promotion. You can easily find products that interest you and make money online while doing what you love. These products have already been through their testing period so you get to enjoy the benefits as you work from home.
Earn a Residual Income
With some companies, you can earn a residual income (month after month) when signing on new clients. Those in the business of Web education, Internet marketing, Web design services, medical billing and claims, insurance, travel booking, legal services, accounting, and financial investments will often pay you for monthly clients.
You'll earn money each month that the client remains faithful in payments. In other words, you could earn up to 20 percent or more of a client's payment every month! Multiply that number by a hundred and you will have a very lucrative residual income.
Choose High-Commission Products and Services
Don't waste your valuable time promoting products and services that pay very little in commissions. Seek out home business solutions where you can earn a generous commission amount for each sale.
When promoting products for someone else, the visitor/conversion ratio will likely be much lower than it would be when selling your own products. So, you'll have to work a little harder to get more visitors to your website. When you do sell a product, it will be much more rewarding if you make $100 or more instead of $10 or more!
Simplify Your Business Promotions
Another area of frustration for a home business owner is promotion. There are many ways to promote an online business, but usually only a few actually work for the long term. The first thing to do is create a website of your own that you can tweak and add content to on a daily basis. From your website, offer tips and plenty of fresh content about the products and services you offer. Find your target audience and write to them. Give them the information they're seeking before you try to sell them a product.
With some home business solutions, you can receive your own website free. But, be sure it will be your own website, and that you can add to it whenever you want. Being unique with your website is very important for receiving search engine exposure.
Also, beware of scams. Check out online companies before investing any money. Use dependable home business solution directories that will investigate home businesses for you. This will save you time and money. And remember, whatever you do, keep it simple!
Friday, 19 March 2010
Create A Virtual Tour Photography Business Plan, And Move Into A New Career In 90 Days
If you love the real estate industry, and have a passion for photography, creating a virtual tour photography business plan may set you on the road to a new, successful career.
Virtual tours are becoming a popular item for many companies to place on their websites. It can provide their customers with the chance of seeing the location or product before actually visiting. It’s a way of qualifying your customer before you spend hours, or even days with them.
And because of its popularity, it’s the perfect opportunity for a business venture.
Start by setting up your business exclusively to market virtual tour photography. Establish your business identity and create a name and branding that communicates with your target market. If you have dreams of expanding outside of this industry, you might be better off with a generic name. But if this is your niche, something along the lines of Virtual Tour Photography is a great way to get your message instantly across.
Next, decide what resources you need for your business. Do you need a commercial location to meet clients, or will you work out of your home? What type of camera equipment and software will you need? While a start-up business shouldn’t invest in extravagant equipment, you should purchase enough equipment to sufficiently do your job, and to have backup equipment available at all sessions.
Then join professional organizations that will put you in touch with your target market. Join real estate associations, chamber of commerce’s, and local leads groups to get in front of realtors and other business owners that can help bring in business.
Starting with the real estate industry may seem like the natural choice. But from there, you do have many other options for target markets. Consider these industries that would also benefit from having virtual tours:
* Real estate
* Hotels
* Resorts
* Outdoor locations and events
* Restaurants
* Retail stores
* Tourist attractions
* Convention centers
* Vacation rentals
* Property developers
Virtual tours have become an important part of business. Most businesses now have a website for advertising their business. And as more businesses become more sophisticated with their marketing, they understand the need for information, and the power the Internet holds in reaching out to people, and providing them what they are looking for.
Virtual photography is one of those tools that will grow over time. The technology is now at a level where almost all Internet users have the ability to view such a presentation. Which means there will be an increase in the amount of businesses looking at virtual tours as a way of communicating with their prospects and clients.
Starting with realtors is the obvious first step. But then use the above list to come up with a more creative approach to businesses. Teach them the benefits of this powerful tool, and create a successful business in the process.
Branch out as you feel the desire to grow, and the referrals begin coming in. In just a matter of a few months you can be well on your way to a successful, thriving business.
Thursday, 18 March 2010
Create a Trade Show Booth That Generates Buzz
“The incredible momentum around these new products and services shows that the digital lifestyle has truly gone mainstream this year,” Microsoft chairman Bill Gates said in his opening keynote address. “Now it’s time to bring together the devices, software, and services in people’s lives and take all these experiences to the next level.”
To introduce the latest technologies, the most effective trade show displays combined drama, creativity and design to broadcast their message and pound home their brand awareness. On the other hand, there were trade show exhibits that lacked creativity and pizzazz and went virtually unnoticed by the milling show floor throng.
Clients who want their trade show appearance to make a dramatic impact often ask about the traits of a trade show booth that hits it big on all cylinders. They want to know what the innovative trade show leaders do differently and how they can also stand out against the competition.
Event Marketer covered the CES show and ranked the trade show booths as to their appeal. Just a few of their favorites were AOL, Dolby and Daewoo. Here are a few pointers that resulted from why they picked these trade show exhibits:
1. Have your trade show booth provide a valuable service to attendees
AOL scored big when they offered their high speed Internet service free to all weary trade show goers. Attendees found a comfortable place to relax, check their email, and surf the web. While this was going on, AOL got to showcase their company’s services such as music on demand, Mobile, AIM, and City Guide. This was a win-win situation that helped trade show attendees check in with their offices in real time while appreciating AOL as their host.
2. Find a location that stands apart from the crowd
AOL was inside the concierge tent and therefore got lots of exposure and foot traffic. They commanded a corner in the concierge tent which was located in the parking lot outside the main hall. Their entry had a 20-screen TV wall showing brand logos and concert videos. There were 20 laptops for guests to use and six were mounted on mechanical arms, which could be reached by attendees relaxing in comfortable chairs.
3. Find creative ways to be “in the moment”. AOL corporate executives off site were able to view the inside of their trade show booth as a web camera filmed the action inside their booth at the show in real time. They could critique booth activity in real time and coach exhibit personnel on traffic flow, visitor reactions and fresh ideas for engaging prospects.
4. Use eye-catching designs, shapes and tension fabrics. Daewoo used a large wall constructed of 17 LCD screens with 36 fabric screens with rear-projected graphics as its focal point. Huge fin-shaped tension fabric structures with custom lighting lined TV display stands at the sides of the exhibit. They used a logo laden two-sided tower perched on top of the info desk at the entrance with 10 LCD screens built into the pillar. Visitors were fascinated by the compelling visual drama.
5. Create a space for attendees to try out your products. Dolby had a gaming zone that allowed guests to try out their new Xbox 360 racing game, Burnout. The Xbox’s Dolby Digital sound was like a beckon that cast a spell on visitors alluring them to the trade show booth.
Remember that by incorporating movement, color, lights and action in your trade show booth you get to showcase new technology while entertaining and mesmerizing your guests. Techniques such as these can make for an unforgettable trade show experience.
Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For addtional information, go to www.proexhibits.com.
© Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved
Wednesday, 17 March 2010
Create A Photography Business Checklist To Help Start Your Dream Business
If you’ve been thinking of starting your own business for some time now, the easiest way to get started is to begin with a photography business checklist. This list will provide you with the details of what it takes to get started, and give you a something that makes the tasks seem more doable.
So, if you’re ready to move forward in photography, where do you start? What are the most important steps to consider when starting a photography business?
1. Start by defining the type of photography you choose to offer your clients. Everyone has a different reason for becoming involved in photography. Some love working with babies and children. Some prefer working on location with families and pets. Some love commercial work, and making products come alive. Some find passion in creating wedding photography.
While many photographers choose multiple specialties, keep in mind that any one of these can make a lucrative career. The more passion you have in your chosen line of photography, the easier it is to promote your work, and get known within your specialty.
2. Establish your business identity. Once you decide on your specialty, use that specialty to identify your name and your brand. While some photography studios are named after the business owner, others use a more generic name.
A name is a personal choice. But above all, make sure your name speaks to your desired clientele.
3. Decide what resources you need for your business. Do you need a commercial location for a studio? Will you work out of your home? What type of camera equipment will you need? While a start-up business shouldn’t invest in extravagant equipment, you should purchase enough equipment to sufficiently do your job, and to have backup equipment available at all sessions.
4. Decide what vendors you will be using for your business. A photography studio needs a variety of services, including a professional photography lab, album companies, framing companies, office supplies, and production supplies.
An easy way to find many of these vendors is to attend a photography expo. There are many local, regional, national and international expos available to the professional photographer, including Professional Photographers of America, and Wedding & Portrait Photographers International. And sign up for newsletters at places like VirtualPhotographyStudio.com to stay on top of some of the newest and most exciting trends.
5. Join professional organizations to network with like-minded individuals. There are a variety of professional photographer organizations. It’s also important to join organizations in your community, such as entrepreneur groups, networking groups, and chamber of commerce’s. All can provide you with invaluable resources.
6. Market your business to prospective clients. Every business needs customers to survive. Top priority for any new business is to bring in new clients not only to establish yourself as a business, but also to begin making a profit for your business.
7. Add your own goals to your photography business checklist. Provide specific goals that will help you realize your dream. Add things like ‘quit full time job in October’ to help motivate you to take action on your ideas.
Tuesday, 16 March 2010
Create A Graph - A Picture Is Worth A Thousand Numbers
You have data! The problem is to pull meaning out of it. The data has no value if you can't understand it.
The solution is to visualize that data. One of the simplest ways to do just that is with graphs. Graphs have a way of letting you see the big picture that is hidden within the mass of numbers.
Types Of Graphs
There are several types of graphs. Each has its strengths and weaknesses. The following list shows the more common graphs with their pros and cons:
Pros Cons
Line Graphs - Great for seeing trends and seasonality in data. - Not good with small amounts of data.
Pie Graphs - Good for showing the percentage of the whole. - One trick pony! No other uses.
Bar Graphs - Better with small amounts of data. - Not good with large amounts of data.
Uses For Graphs
Graphs have an amazingly wide number of uses. Some of these are listed below:
Show trend over time.
Illustrates data seasonality.
A visual indicator of volatility.
A predictor of future results.
What portion each part is of the whole.
A means of making comparisons between multiple sets of data.
Shows when a preset standard is being met.
Provides a starting point for regression analysis.
Initial analysis for curve fitting.
Helps visualize the relationship between two or more variables.
Simplifies reporting.
Identifies opportunities.
The Language Of Graphs
Graphs have a set of vocabulary that is necessary to know to fully understand their meaning. Most of the terms used come right outof your algebra textbook. If you know algebra, then you probably already know theses terms. If you don't know algebra then you needto learn these terms and their definitions.
X - It is common practice to call the horizontal x values.
Y - The vertical values are referred to as the y values.
X-axis - Separates the y positive values from the y negative values.
Y-axis - This is the vertical line which separates the x positive values from the x negative values.
Slope - This is simply the slant of the graph. A positive value says the graph is rising. A negative value says the graph is falling.
Variables - These are the two part values consisting of a dependent variable and an independent variable. An example might be a graph of monthly expenses. The x variable is the month and the y variable is the expense. A data point might be February for $3000. When March comes along, the value might be $2500.
How To Create A Graph
It used to be necessary to have graph paper to create a graph. Now we have computers. Spreadsheets, specifically Excel, are often used to create computer graphs. Online resources are available to create your graph and even print it on your own printer. These resources are shown below.
Summary
When you create a graph you have made your data visual. When it is visual, it is much more comprehensible to the human mind. You have transformed your data into something that communicates meaning more clearly.
Monday, 15 March 2010
Copyright FAQs - What Exactly is the Significance of the © Copyright Symbol?
Under the Universal Copyright Convention, generally speaking, a work by a national or domiciliary of a country that is a member of the Universal Copyright Convention or a work first published in a Universal Copyright Convention country may claim protection under the Convention. If the work bears the notice of copyright in the form and position specified by the Universal Copyright Convention, this notice will satisfy and substitute for any other formalities a Universal Copyright Convention member country would otherwise impose as a condition of copyright. A Universal Copyright Convention notice should consist of the symbol accompanied by the name of the copyright proprietor and the year of first publication of the work. To qualify for copyright protection in countries that are only members of the Universal Copyright Convention, it is necessary that works bear, in a prominent place and from the time of first publication, the copyright symbol - © - together with the name of the owner of the copyright and the year of first publication, for example: © Kaltons Internet and Technology Solicitors 2002.
However, under the Berne Convention, generally, a work first published in a Berne Union is eligible for protection in all Berne member countries. There are no special requirements like affixing the copyright symbol.
Use of the copyright symbol was significant when the US was not a member of the Berne Convention and it would only recognise copyright where the © symbol was used in accordance with the UCC. The UCC has been largely overtaken by the other treaties that do not require any formalities.
However, using the © symbol, while having little legal effect, alerts others that copyright is claimed in the material in question, and removes any argument that the user relied on an implied licence to use the work.
http://www.kaltons.co.uk
Sunday, 14 March 2010
Cool Uniforms Are Suited For Hot Weather
"These uniforms are made with fabrics that literally wick perspiration away from the skin so moisture evaporates quickly," says Robert Isaacson, Director of Marketing for UniFirst Corporation, a leading supplier of uniforms and work apparel throughout the U.S. and Canada. "And that's a critical factor when it comes to feeling cooler in hotter weather, as perspiration trapped on the skin suppresses its ability to 'breathe,' making workers feel hotter."
Isaacson points out that those same comfort features continue even when outside thermometers dip. "When these same fabrics are worn during colder weather, they also wick 'chilly' moisture away, which helps their wearers remain warm."
Major uniform suppliers and manufacturers, such as UniFirst, have countless options when choosing fabrics to meet the garment needs of today's workforce. But specially treated polyesters, used in combination with cotton, have become the preferred choice for tens of millions of uniform wearers because of the overall comfort features and the on-the-job durability they provide.
"Many polyesters are now made from microfibers that are 'spun' for a softer touch," Isaacson says. "So when you combine spun polyester with cotton, you take clothing's softness level up a notch. Add in the special wicking treatments and polyester's ability to resist wrinkling, soiling and abrasions, and you truly have one of the 'coolest' summertime uniforms or, for that matter, one of the 'hottest' ones you can find during colder weather."
Saturday, 13 March 2010
Corporate Concierge Services Offer Significant Benefits To Property Managers, Leasing Agents,Tenants
To remain successful in today’s competitive real estate market, owner and property managers should consider what industry leaders are already instituting at their sites: corporate concierge services. Offering tenant amenities is rapidly becoming the “it-factor” that makes all the difference.
In order for you to attract and retain quality tenants, you need to remain competitive in the real estate industry. Large property owners and property managers are becoming ever more consistently challenged to offer amenities that create a better environment for their tenants. High-rise apartment buildings, condos, and commercial office suites have recently begun to realize the benefits of corporate concierge services.
Partnering with a concierge service provider offers a means by which your commercial properties can offer a diverse array of services to simplify their tenants’ lives and improve company assets while streamlining their business tasks. Whether it be the addition of dry cleaning services, procuring event tickets, automobile assistance, property maintenance, or beyond, implementing a comprehensive and attractive concierge package ensures that your tenants can conveniently access quality service, hassle-free, “one-stop support” easily and quickly.
Tenants are impressed when they can immediately reach a ‘live’ person who will listen and work with them towards remedying their complaints or desires. The Tenant Loyalty division of a concierge service provider offers phone coverage to field any tenant complaints and work towards their resolution. Imagine having your tenant issues resolved quickly while increasing tenant satisfaction with rapid response, research, and solution. Utilizing a concierge service equates to happier tenants and, thus, more consistent revenue and even increased profits for your business. Further, it removes many of the daily headaches that owners and managers face so they can focus on their core business activities.
Concierge services offer significant benefits to all parties involved!
• Provision, research, and coordination of subcontractors and vendors services, security, janitorial details (including specialized room cleaning, catering and functions management, event scheduling, dry cleaning services, ticket procurement (single or group), car services, maintenance and minor repair issues, and more.
• Lower overhead with reduced personnel training and employee hours.
• Handling and tracking of relevant services. From brainstorming to conception of concierge plan through to budgeting, implementing, tracking, and verification, we work with you from start to finish and everything in between to best suit the needs of your site. There is no longer a need for you to detract your focus from core business. If your needs change, we research options and present an analysis for you. You choose the options that best suit your situation; we take care of the rest.
• Improved response time for tenant contact and fulfillment of requests.
• Simplified accounting: one concierge service, one point of contact, one bill. We will track invoices and payments for you. Further, a partnership with our concierge service means that we provide the professional independent contractors. We reimburse them, i.e. no need to process diverse payroll each week.
• Reduced risk: our independent contractors work for us. No outlay for employee health insurance and benefits. No more worries with regard to scheduling, unemployment, or workers compensation issues for you.
Onsite or off-site concierge services offers a comprehensive solution - benefits that will place and keep you far above and beyond your competitors, whether you are owners or managers of commercial high-end apartments, condominium complexes, or commercial office buildings. Get your market edge and begin to improve your property and bottom line now.
Friday, 12 March 2010
Convert Your Car To Burn Water + Gasoline = Double Your Mileage!
Water4Gas is running a limited-time Free Gift at:http://smalur.com/j
They are offering a 7-day e-mail course so you can learn this in your spare time, daily. This course is normally priced at $49.95 but FOR A LIMITED TIME ONLY are giving it away FREE to a limited number of students. (Deadline unknown, may disappear any moment.)
You do NOT have to buy anything or answer any questions!!!I just want you to have this information. Each lesson is easy and short. In about 10 minutes a day you will discover the simplicity and power of using water to clean emissions and save tons of fuel in your car or truck.
Also in this course: ways to MAKE MONEY from this!
If you've been searching for a unique way to SAVE $$$ ON FUEL, grab this f'ree deal - perfect for this time of rising gas costs:
http://smalur.com/j
Happy Mileage!
0ZZIE
Thursday, 11 March 2010
Convert leads into clients and boost your sales
1. Generate sales leads. Identify the types of companies you want to work with and a realistic number of companies you want to target over a given period of time. For example: An accountant with experience in the marketing industry might decide to target five opportunities per month focussed on marketing consultancies.
Finding potential clients and identifying new opportunities can be done through networking events, tenders listed in newspapers and industry magazines and headlines in newspapers about new projects and industry seminars. Keep an eye on your industry and stay aware of new developments.
Track the companies you approach in a database (you could use Microsoft Office Excel or Access). Tracking should cover the obvious things — company contact details — as well as details of what was discussed, potential work, actions and more.
2. Qualify the leads. Once you have companies identified, review it to ensure they are realistic opportunities. Some areas to think about include:
- Do you have the right contacts to get started?
- Do you have the right services to offer them?
- How can their website help you understand them better?
- Do you have any conflicts of interest in pursuing this company?
- Does this client have growth potential or would it be a quick job?
- Who makes the decisions? How can you reach them?
4. Show them what you're made of. Start to reach your qualified opportunities by showcasing your company's products. Send them a brochure or a copy of any newsletters you produce and invite them to join; show off examples of your work; highlight relevant media articles. However, if you're using e-mail, avoid being overly intrusive or they may regard it as spam.
Develop standard template letters in Word to send to potential clients to accompany your credentials/brochures. Link to your database (Excel, Access or Outlook) when merging the letters and envelopes to ensure you don't have to re-enter details.
There is no specified time for this courting, so be patient. It could be six months before anything comes to fruition.
5. Set a meeting time. So you're in the door. Now you need to sell yourself. Tailor the meeting to suit the way you operate as a business. It could be a formal PowerPoint presentation or a discussion over coffee. You may have no choice for the style of the meeting but make sure you are comfortable and well prepared. During the meeting be sure to demonstrate the knowledge you have developed in the previous stages.
6. Follow up. You've presented your capabilities and ideas. Don't stop there. Follow up is essential. This is a major part of the process and should be taken as seriously as the other steps. You'll probably be able to build on ideas from the meeting, or you might find an interesting/relevant article or statistics you could send to re-open discussion. Even if you don't have anything to send, thank them for the opportunity.
Wednesday, 10 March 2010
Contract Cleaners – Travel To Expand
Much of your competition will be these small cleaning companies who because they have limited overheads will be able to undercut you. However by careful marketing you can put yourself ahead of these and get yourself recognised before them. How to market yourself successfully has been covered in previous articles. Having beaten off the competition by your carefully planned marketing strategy you will still restrict your growth potential if you do not widen your area of coverage.
A planned well managed expansion is difficult to achieve within the cleaning business. Once you start to advertise your services outside of your immediate area you have no idea what the response will be and the golden rule is to never turn down work because that potential customer will never ever return to you if you do turn them away. Consequently you must accept most of the work that comes in and worry about how you might manage it once you have got it.
In the initial period of expansion out of your area there will obviously be a great deal of travelling and extra work and you will imagine that there are just not enough hours in the day to cope with all the work you have taken on. If you are determined to achieve then you will and once you have a few contracts established in another locality you can always employ others to look after them. It is only that initial hurdle that you must overcome. Having done it in one or two places you can then continue to expand as far as your vision will take you. This is the one big problem with franchising because as a franchisee you cannot expand outside of your designated area so you will always be restricted. Think big, act big and you will make big things happen. Think small, be restrictive and small things will happen and you will never escape from this ‘smallness’.
Tuesday, 9 March 2010
Container Sales Involves More Than Container Sales
These containers come in numerous varieties. There are the plain 20'x8'x8.5', 40'x8'x8.5' and 45'x8'x9.5' popular sizes, and half sizes and custom sizes. There are dry van containers used to pack cartons, sacks, bales, etc; reefer containers that have climate control facilities; bulktainers used to ship bulk materials or heavy machinery; tank containers used to pack liquids and dangerous stuff; roll-on containers into which difficult-to-handle cargo can be rolled in and out; and so on.
The abovementioned items are all shipping containers that require certification under the Convention for Safe Containers (CSC) as standardized by International Maritime Organization (IMO). This certification testifies to the suitability of the containers for "continued safe handling and transportability in the commercial intermodal transport environment".
Container sellers can sell you new or used containers with CSC certification. But container sales are not restricted to shipping containers. We look at some of the offerings you will find at container sales yards.
Storage Containers
These are containers that might have been retired from shipping functions. They could also be from the large quantities of empty containers that tend to accumulate at places where inward flow of containers always exceed outward flow. This happens because there are more imports than exports, and it is uneconomic to ship empty containers back.
Such surplus containers are excellent for storage of household articles, boats, equipment, or anything else you want to store. Self-storage facilities use containers extensively as they offer closed spaces that can be under the lock and key of the hirer.
Container Houses, Offices and Shops
Container sales companies typically offer remodeled containers for various purposes. One major use is as temporary or longer-term living accommodation. The containers are fitted out inside to provide livable interiors with windows and doors, and living facilities like fold up beds and furniture, kitchen units, toilets and storage shelves. Power can be made available through solar panels and equipment.
Instead of fitting out for living accommodation, the containers can also be fitted out as offices, canteens, market stalls or for other similar functions. It is also possible to incorporate a multi-level structure, either by having smaller levels or by stacking containers over one another.
One major advantage of container houses, offices and shops is their mobility. They can be easily moved around using trucks with container handling equipment. You can thus move the living quarters to different worksites; your market stalls to different markets or entertainment venues, and so on.
We have seen only a sampling of how containers can be modified and converted for different kinds of uses. The possibilities are huge, and if you want any kind of structure that can be easily moved around, or accommodated in a compact space, container modification could be your answer.
Container sales thus involve much more than selling containers.
Monday, 8 March 2010
Consultants Help Fine Tune Your Business Performance
Management and business consulting grew rapidly in the 1980s and 1990s with industry growth rates of 20%. Consulting is highly cyclical and is sensitive to general economic conditions. The consulting industry declined between 2001 to 2003, but has been experiencing some growth since.
Nowadays there are three major types of consulting firms. One type is the larger consulting firm that offers a wide variety of consulting services, ranging from IT consulting to management consulting. Another type is the established management and strategic consulting firms that focus mainly on management consulting that covers any specific industry. Yet another type is the smaller boutique consulting firms with consulting focus and expertise on specific industries or technologies.
The more established consulting firms today include Arthur D. Little, a general management consulting firm; Booz Allen Hamilton was the first consulting firm to serve clients in both the government and the industry; McKinsey & Company, was one of the first pure management consulting firm and currently leads the field. It was also one of the first consulting firms to hire graduates of top MBA schools rather than hiring experienced industry personnel. Boston Consulting Group brought an analytical approach to the study of strategy and management. Bain & Company introduced its focus on shareholder wealth. Traditional accounting companies such as Arthur Andersen and global IT services firms such as IBM also set up consulting departments.
Businesses or companies can engage a business or management consulting firm or an individual business consultant who will draw up suitable business plans and strategies and implement them. Consultants are generally well paid with some business consultants charging $150 per hour, and sometimes even as high as $2,000 per day for their services.
Sunday, 7 March 2010
Consider Rubber Decking – The Possibilities Are Endless
Rubber decking is not made using bonding agents and therefore does not have any air gaps. Neither is it susceptible to contraction or expansion and for this reason, if you choose this type of maintenance free decking, you can expect to see less than ½ inch of movement in a 20 foot length of decking. There is no need for painting, staining or the use of wood deck sealers. The surface of the rubber can be buffed so that you have the ultimate non-slip surface. However, since this decking material is so watertight, you will probably have to clear the water off of it after it rains, if you have the decking exposed.
When you install rubber decking, you have decking material that is well able to withstand various temperatures. It is suitable for a temperature of zero to those that exceed 100°. However, for colder climates where the winter temperature dips below zero, this maintenance free decking may not be suitable to use for outdoors. Although the use of rubber will increase the life of your deck by about 5 years, you do have to take the climate into consideration before you buy this material.
The price of rubber decking is not cheap. One board measuring 1 inch thick and 8 inches wide in black costs about $2 per foot, whereas the same size board in grey or terra cotta costs over $3 per foot. This maintenance free decking comes with a 25 – year warranty, but there are conditions attached. Even though you want decking that will not require maintenance or the use of wood deck sealers, you do need to make sure that the decking is properly installed. The support system should have centers no more than 18 inches apart and each rubber board has to be fastened to each center. If you use equipment heavier than 1000 pounds on the decking, this will also void the warranty.
Rubber decking is also called Rumber. You can cut it with a saw when you are installing the decking material. However, you must use a carbide tip blade with large teeth. In addition to buying rubber boards for installing maintenance free decking, you can also buy rubber decking material in sheets. You do still have to fasten the rubber to the center supports so that the middle of the deck is not loose.
Saturday, 6 March 2010
Consider Buying a 2nd House in Bulgaria
There are no obstacles for foreigners to get the title for buildings, as well as real rights (right of use, right of construction). Up to now there is only one restriction: it is not allowed by law for foreigners to become owners of the land under the buildings they have bought. They are not allowed to buy agricultural land as well (this is a Constitutional prohibition). This is true for physical persons. All restrictions become irrelevant if foreigners set up or join a company incorporated under the Bulgarian legislation, which can acquire full land ownership rights including ownership rights on agricultural land. Therefore one of the most common methods for foreigners to buy property in Bulgaria (houses with courtyards, land etc) is to set up a company which then owns the land and the buildings.
It is considered that in Bulgaria a real free market for land will be established some time after Bulgaria becomes part of EU. This historical restriction is one of the reasons why property in Bulgaria is so investors in Bulgaria
There are several guarantees competitively priced compared to Western and Central Europe.
Legal treatment of foreign for foreign investment in Bulgaria:
- National treatment
- Most favoured nation status
- Priority of International Treaties
- Legal Guarantees against Adverse Changes in the Law – the provisions of the Law that have been effective at the moment of making the investment, should be applied for any foreign investment executed before the changes of the legislation setting up legal normative restrictions for the foreign investment.
- Protection against Expropriation – real estate property owned by a foreign person can be expropriated only on lawful grounds.
Preferred Types of Business Organizations
The obstacle for foreigners not able to own land in Bulgaria (a law that is liable to change soon) can be overcome by incorporating a company in Bulgaria and owning the land as an asset.
The most common form of organization is a Limited Liability Company. Other types are General Partnership, Limited Partnership, Joint Stock Company, Sole Proprietorship, Joint Venture, Holding, Cooperatives, Branches and Representative Office.
Friday, 5 March 2010
Confident at Cold Calling? A Reality Check on Postive Thinking
Before you make a cold call, do you "gear up" first? Do you get excited about your product or service, and try to anticipate making the sale?
Well, if you’re following the old traditional cold calling mindset, that’s probably what you’ve been trained to do. But what you don’t know is that enthusiasm and confidence usually backfire on you.
Why? Because you’re talking with someone who doesn’t know you. Think about how you’d feel if someone you don’t know approaches you with a lot of zest and enthusiasm.
You’ll probably take a step back. You’re a little suspicious and somewhat on the defensive in the face of all that enthusiasm.
It’s the same when you make cold calls. People don’t like the feeling of being pressured, and that’s usually what gets triggered when you approach someone with too much confidence. It’s called "positive thinking" in the old sales training strategies, but really, it’s overconfidence.
Here are two things for you to consider the next time you start to dial the phone:
1. Artificial sales enthusiasm is – artificial
When I’m coaching someone, many times I like to ask them to role-play with me. And often, just as soon as they move into their cold call presentation, everything changes.
Their natural voice tone shifts, and they sound like a totally different person from the one who called and talked so naturally with me about their sales issues.
You see, sometimes just the idea of making a cold call causes you to talk more loudly, and with a lot of "forward energy momentum."
But most cold calls break down the moment the other person feels all that enthusiasm.
Why? Because with high enthusiasm, prospects feel sort of boxed in. They feel the pressure of your expectations. They feel pushed by someone they don’t know, and who knows nothing about them.
So it’s much better to talk in a natural, conversational way, just as if you were talking with a friend. When you’re being a relaxed and natural, the difference is amazing.
2. Assumptions feel like presumptions
The old cold calling approach encourages you to be confident that the person you’re calling should seriously consider buying what you have to offer. It’s a taken-for-granted assumption that if they fit your profile, your product or service should be a "fit" for them.
But really, how much sense does it make to have assumptions about someone you've never spoken with, much less had a conversation with? How much can you possibly know about their problems, issues, needs, time frame, budget, decision making process, or other key information?
Can you imagine how it feels to the person on the other end of the phone when you presume to know what’s "best" for them? They don’t know you, and they don’t trust you.
So people naturally move into a defensive place.
So it’s best to move away from making any assumptions when you make your cold calls.
Approach your prospects from a modest, humble position. Avoid coming to the conversation already convinced in your own mind that they should be a fit. This way, you'll eliminate sales pressure, which triggers that defensive reaction.
Completely eliminating assumptions and high enthusiasm in your cold calling will help people relate to you as a real person instead of a negative-type "pushy" salesperson. And you’ll find that they’ll usually respond much more warmly and naturally.
Thursday, 4 March 2010
Conducting A Market Analysis On Your Business
In fact, many small business owners don't understand the process or complain that conducting a market analysis is too complicated or too expensive and wonder why or if it is necessary.
What is market analysis?
In the most basic terms, a market analysis is an assessment of:
- A particular problem or opportunity in a market.
- The needs of the target market relating to the problem or opportunity.
- Ideas for marketing a particular product or service that fills the needs of the target market.
When should you conduct a market analysis?
- When you are starting a business.
- When you are entering a new market.
- When you are considering a new product or service.
Why should you conduct a market analysis?
- To minimize business risks.
- To understand the problems and opportunities.
- To identify sales opportunities.
- To plan your marketing/sales approach.
The process of conducting a market analysis can be divided into
three parts:
Part 1 - Understanding Market Conditions
This gives you basic information about your entire market -- the size, the competition, the customers.
Part 2 - Identifying Market Opportunities
This gives you more targeted information about potential problems or opportunities in the potential market, and includes information about growth, current and future trends, outside factors and more information about specific competitors.
Part 3 - Developing Market-Driven Strategies
Here is where we get into what market research does for you. It helps you to pinpoint opportunities to grow your business. By understanding the market and knowing what opportunities are available you can create a marketing strategy that leaves your competitors in the dust!
Here are 10 questions that can help you get started:
1. What is the market I want to reach?
- Who are they? (Basic Demographics)
- What is their biggest problem in relation to this market?
- Are their needs being met by the products or services provided in this market?
2. Who is my competition in this market?
- Are they successful in this market?
- Are they marketing a similar product or service?
- What is the market share of the three biggest competitors in this market?
3. Is there room for growth in this market?
4. What is the size of this market?
- Is there room for growth?
- Is the industry growing? Stable? Saturated? Volatile? Declining?
5. How is my product or service different from the competition?
6. How can I reach this market?
- How is my competition currently reaching this market?
- Is it the most effective way?
- What are the alternative ways of reaching this market?
7. What are the business models of my competition in this market?
- Are they effective?
- Is there a way to do it differently or better?
8. What do customers expect from this type of product or service?
- What are the core competencies of this product or service?
- What would make the product "new" "different" or "better" for the customer?
9. How much are customers willing to pay for this product or service?
10. What is our competitive advantage in this market?
Knowing the answers to these questions will not only help you figure out if there is a need for your product or service, it will help you figure out the best ways to reach your customers, price your products or service and ultimately make more sales!
Wednesday, 3 March 2010
Conducta de
Conducta de Casinos
Word Count:
450
Summary:
Hay ciertos códigos que hay que respetar a la hora de apostar en el casino. Estas consisten en reglas de comportamiento y conductas importantes de recordar para ser más "aceptado" en el mundo de las apuestas.
Keywords:
casinos,gambling,casinos
Article Body:
Una de las principales reglas de los casinos es que el cliente siempre tiene la razón. Sin embargo, el casino tiene sus propias reglas de comportamiento y etiqueta que hay que tener en cuenta a la hora de jugar. Para ser mas profesional en los casinos y no llevarte malos momentos es importante que tengas estas reglas en cuenta.
Primero y principal, debes ser mayor de 21 años para entrar en el casino y jugar. Todos los casinos son estrictos con esa norma, así que si todavía eres menor de edad, debes esperar tu turno.
Segundo, los objetos electrónicos como teléfonos celulares, están bloqueados en el casino, así que recuerda dejarlos en casa a la hora del juego. Esto es debido a que pueden transferir información de un lado a otro, muy peligroso para los casinos. Tampoco la cámara digital o filmadora está autorizada, aunque esas son más flexibles.
A los fumadores: Asegurarse de que el casino al que vayan este permitido fumar. Aunque en la mayoría de los casinos permiten fumar, hay salas de no- fumadores o casinos de-no fumadores, una ley que empezó a popularizarse mas ahora. EN las salas de maquinas tragamonedas tampoco esta permitido fumar. Recuerda usar cenicero si fumas.
Es una costumbre darle propina al crupier luego de haber ganado una mano. Especialmente en los casinos de Estados Unidos. El monto es 1$ en general pero depende de lo que hayas ganado. En países como Inglaterra o Australia darles propina esta prohibido.
Recuerda aprender las reglas de los juegos antes de comenzar a jugar. No vaya a ser que los demás jugadores o el crupier te tengan que explicar en el momento del juego. Muestra sensación de respeto y seguridad en el casino, hay muchas guías y libros que te pueden ayudar a aumentar tu conocimiento. Observar juegos ajenos también ayuda.
Es importante no dar consejos o sugerencias a otros jugadores en el momento del juego. Aunque tengas buenas intenciones, no es aceptable para los demás jugadores que ayudes a uno y a otros no. Esto puede hacer a quejas y enojos en los jugadores, y eso es lo último que el casino quiere. Todos tienen la libertad de elegir sus jugadas y equivocarse o ganar correspondientemente. Esa es la gracia del casino.
Todas estas reglas son parte de los requisitos del casino, y esenciales para sentirte conectado a los juegos y al resto de las actividades del casino. Así, es muy probable que no te sientas perdido vagando por la sala sin saber a donde ir. Recuerda que nadie nació sabiendo y que la experiencia se gana con el tiempo.
Una de las principales reglas de los casinos es que el cliente siempre tiene la razón. Sin embargo, el casino tiene sus propias reglas de comportamiento y etiqueta que hay que tener en cuenta a la hora de jugar. Para ser mas profesional en los casinos y no llevarte malos momentos es importante que tengas estas reglas en cuenta.
Primero y principal, debes ser mayor de 21 años para entrar en el casino y jugar. Todos los casinos son estrictos con esa norma, así que si todavía eres menor de edad, debes esperar tu turno.
Segundo, los objetos electrónicos como teléfonos celulares, están bloqueados en el casino, así que recuerda dejarlos en casa a la hora del juego. Esto es debido a que pueden transferir información de un lado a otro, muy peligroso para los casinos. Tampoco la cámara digital o filmadora está autorizada, aunque esas son más flexibles.
A los fumadores: Asegurarse de que el casino al que vayan este permitido fumar. Aunque en la mayoría de los casinos permiten fumar, hay salas de no- fumadores o casinos de-no fumadores, una ley que empezó a popularizarse mas ahora. EN las salas de maquinas tragamonedas tampoco esta permitido fumar. Recuerda usar cenicero si fumas.
Es una costumbre darle propina al crupier luego de haber ganado una mano. Especialmente en los casinos de Estados Unidos. El monto es 1$ en general pero depende de lo que hayas ganado. En países como Inglaterra o Australia darles propina esta prohibido.
Recuerda aprender las reglas de los juegos antes de comenzar a jugar. No vaya a ser que los demás jugadores o el crupier te tengan que explicar en el momento del juego. Muestra sensación de respeto y seguridad en el casino, hay muchas guías y libros que te pueden ayudar a aumentar tu conocimiento. Observar juegos ajenos también ayuda.
Es importante no dar consejos o sugerencias a otros jugadores en el momento del juego. Aunque tengas buenas intenciones, no es aceptable para los demás jugadores que ayudes a uno y a otros no. Esto puede hacer a quejas y enojos en los jugadores, y eso es lo último que el casino quiere. Todos tienen la libertad de elegir sus jugadas y equivocarse o ganar correspondientemente. Esa es la gracia del casino.
Todas estas reglas son parte de los requisitos del casino, y esenciales para sentirte conectado a los juegos y al resto de las actividades del casino. Así, es muy probable que no te sientas perdido vagando por la sala sin saber a donde ir. Recuerda que nadie nació sabiendo y que la experiencia se gana con el tiempo.